DRIVING MASS AWARENESS TO FOOTBALL FANS DURING UEFA EURO 2024

CHALLENGE

Brett, a memecoin building an engaged digital community on Base, wanted to expand its reach and connect with a sports audience. The challenge was to find a high-impact opportunity to introduce the brand to a massive audience during a major sporting event. The goal was to drive awareness and engagement through a dedicated video specifically designed for a football audience.

SOLUTION

Capital Block secured Brett a high-impact opportunity at Euro 2024. Digital screens in fan zones in Germany reached millions of football fans with hundreds of millions of impressions across 2,260 x 15-second spots. Brett became the first memecoin to advertise at a live sporting event around the UEFA Euro 2024, driving their brand following and solidifying their image within the sports community.

The campaign showcased the power of innovative marketing for memecoins. By identifying a unique opportunity and leveraging high-impact video formats, Brett achieved significant brand exposure and engaged a massive audience at Euro 2024. Brett's pioneering move sets a precedent for other memecoins to expand their brand reach through strategic partnerships and targeted marketing initiatives.