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Binance x Cristiano Ronaldo
Binance x Cristiano Ronaldo
SCALING BRAND AWARENESS AND NEW CUSTOMER ACQUISITION
CHALLENGE
Having closed a multi-year deal, Binance was looking for an experienced partner who could maximise their new sponsorship signing, ideate and produce NFT & creative solutions and act as the voice of the fan at the table.
SOLUTION
Capital Block proposed an ambitious multi-stage drop that would span the duration of their collaboration with CR7.
07 Drops have been planned, between 2022 – 2025 each unique in identity, drop mechanic and utility offering fans unparalleled access to not only Cristiano, the GOAT they see on the pitch, but the cultural leader, entrepreneur & the philanthropist.
The project’s aim is to cross digital and physical boundaries by offering meet and greets, access to Web 2 experiences, career defining moments, real world collectables and exclusive charity programmes.
SCALING BRAND AWARENESS AND NEW CUSTOMER ACQUISITION
CHALLENGE
Having closed a multi-year deal, Binance was looking for an experienced partner who could maximise their new sponsorship signing, ideate and produce NFT & creative solutions and act as the voice of the fan at the table.
SOLUTION
Capital Block proposed an ambitious multi-stage drop that would span the duration of their collaboration with CR7.
07 Drops have been planned, between 2022 – 2025 each unique in identity, drop mechanic and utility offering fans unparalleled access to not only Cristiano, the GOAT they see on the pitch, but the cultural leader, entrepreneur & the philanthropist.
The project’s aim is to cross digital and physical boundaries by offering meet and greets, access to Web 2 experiences, career defining moments, real world collectables and exclusive charity programmes.
