ACTIVATING SPORTS SPONSORSHIP TO DRIVE MARKET PENETRATION

CHALLENGE

Bitget, a leading cryptocurrency exchange, aimed to expand in Turkey but faced low brand awareness and needed to establish trust in a competitive market.

SOLUTION

Appointing Capital Block as their Go-To-Market agency, they advised Bitget to strategically invest in high-impact sports sponsorships, partnering with two of Turkey's most popular teams: Galatasaray Football Club and Galatasaray Basketball Team.

This dual sponsorship aimed to:

• Increase brand awareness

• Drive user acquisition

• Establish trust and credibility

Bitget's campaign was a resounding success. The company experienced significant growth in brand awareness, website traffic, user acquisition, trading volume, and social media engagement, exceeding expectations and solidifying Bitget's position in the Turkish cryptocurrency market.