Category Archives: Uncategorized
Capital Block & Debreceni VSC Partner to Develop Web3 Products for Fans
“We’re thrilled to partner with DVSC – true trailblazers in Hungarian sport. We’ll be working closely with the club to develop immersive web3 products that allow DVSC fans to get closer to their beloved club.” – Tim Mangnall, Capital Block CEO
CR7’s Launches First NFT Collection with Binance
Cristiano Ronaldo’s first NFT collection is now available, as part of an exclusive, multi-year partnership with Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider. The launch is supported by a global marketing campaign featuring Ronaldo, aiming to give … Continue reading
Sports NFTs Need a Rebrand
What has gone wrong before and what needs to change? Despite the massive growth the NFT market has seen, the everyday European consumer (and much of the mainstream press that informs these opinions) is still skeptical about the benefits of … Continue reading
Capital Block – 2022: Web3 Marketing Agencies to Watch
Capital Block a specialist Web3 agency architecting long-term strategies built on fan engagement for sport and entertainment brands.
From NFT tickets to connected scarves
What going to a Premier League match will be like in 20 years – as this year’s season kicks off
NFTs Are Conquering Soccer
Soccer fell particularly hard for non-fungible tokens, over the past 18 months, thousands of fans were sucked into dubious projects endorsed by footballers.
Why NFTs are a perfect fit for esports
Tim Mangnall, CEO of Capital Block, looks at how to best launch NFTs for esports fan bases and markets
Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs
Over the past few years, NFTs have flourished in the sports space, making the headlines as clubs took advantage of what was being described as a ‘new era’ of fan engagement.
Virtually everything football clubs have done with NFTs is wrong: Here’s what they need to do about it
Mangnall says that NFTs should be used primarily to engage new and digital-centric younger audiences but that there is money to be made.